Already a trained typesetter before entering the basel school of design, the epicenter of. Find his book online at see more ideas about wolfgang. A graduate of the legendary basel school of design in switzerland, greiman was well educated on the standard practices of design and typography when she began to break them. Newwave typography, beginning with wolfgang weingart, questions the clean, orderly international type style. By wolfgang weingart, experiment book, double side, woodblock, museum fur gestaltung zurich. Designer and instructor wolfgang weingart is recognized with a 20 aiga medal for his typographic explorations and teaching at the schule fur gestaltung basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world.
Poster outlining significant events surrounding swiss punk and new wave typography. Wolfgang is one of the most famous artists in the new wave. Mar 27, 20 new wave typography, beginning with wolfgang weingart, questions the clean, orderly international type style. According to weingart, i took swiss typography as my starting point, but then i blew it apart, never forcing any style upon my students. Wolfgang weingart german typographer and graphic designer, b. Weingart was born near the swiss border of germany, in the salem valley, in 1941. He lived near lake constance for about thirteen years. Jun 05, 2014 wolfgang weingart is regarded as the enfant terrible of modern swiss typography.
Through his work as a designer and teacher, graphic designers were given the basis to investigate new style and. Swiss typography was founded upon the teachings of the bauhaus in. Wolfgang weingart s approach to typography and design was being carried on by april greiman and labeled as new wave. Wolfgang weingart is an internationally recognized graphic designer who helped move graphic design from pure objectivity into the realm of self expression. Apr 15, 20 wolfgang weingart rejected the international style and laid the foundation for the newwave typographic movement. Born in 1941 in southern germany, weingart attended the merz akademie in stuttgart from 1958 to 1960. Moreover he is deemed the pioneer of new wave or swiss punk typography. It just happened that the students picked upand misinterpreteda so called weingart style and spread it around. Wolfgang weingart internationally known typographer and graphic designer wolfgang weingart has been credited as the father of the new wave movement in design. Wolfgang weingart was born in 1941 in south germany. Ian curtis app design book design layout design design ideas exhibition stand design. Wolfgang weingart by lisa meyer, via behance wolfgang. Two posters that represent wolfgang weingarts new wave design aesthetics.
Profolio design typo design wave design graphic design typography layout lettering wolfgang weingart protest posters new wave. Newwave typography, the memphis and san francisco schools. Weingart was born near the swiss border of germany, in the salem valley. Profolio design typo design wave design graphic design typography layout. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Museum of design zurich unveils the wolfgang weingart. In the late 1960s he instilled creativity and a desire for experimentation into the ossified swiss typographical industry and reflected this renewal in his own work. Wolfgang weingart is an internationally known graphic. Weingart was a typographer who broke all the rules he had learned as a designertypographer and designed outofthebox. Weingart was born in 1941 in constance at the northern foot of the alps in southern. Wolfgang weingart revolutionised modern swiss typography and in doing so wrote international design history.
Wolfgang weingarts typographic landscape keith tam. Wolfgang weingart was born in 1941 and trained as a typesetter in basle. He had spent five years to put this book together, and it contains much. Wolfgang weingart is regarded as one of the most unconventional designers of the. A publication featuring an essay i wrote on the new wave typography. He freed letters from the shackles of the design grid. Wolfgang weingart visible languageschrifttypografie. Craig ward is fascinated by the notion of word as image. By wolfgang weingart, 1962, experiment book, double side, woodblock. Wolfgang weingart born 1941 is an internationally known graphic designer and typographer. Barbara junod, curator of the collection, laid out an impressive assortment of historical materials that ranged from the 15th century to the 21st, including examples from the weingart archive, a collection donated to the museum in 2010 by wolfgang weingart, the trailblazing german typography teacher of the basel school of design from 1968. Wolfgang weingart is credited with developing new wave typography in the early 1970s at the basel school of design, switzerland.
The new wave of graphic design history of graphic design. Wolfgang weingart weingart was most influential as a teacher and a design philosopher. Typography layout typography letters wolfgang weingart magazine layout design magazine layouts typo logo sketch design. As a graduate of the kansas city art institute, and attendee at a graduate program at the basel school of design, switzerland. He started his career via a 3 year apprenticeship with a hand typesetter from 1958 in stuttgart. The results are usually a more kinetic and intuitive use of type see. He is commonly credited as the father of new wave typography, also known as swiss punk typography. Wolfgang weingart is known by many as a typographer, a graphic designer, a rebel. New wave along with other postmodern typographical styles, such as punk and psychedelia, arose as reactions to international typographic style or swiss style which was very popular with corporate culture.
His design education focused on typesetting and the process of. Wolfgang weingart is a german graphic designer credited as the progenitor of. Wolfgang weingart, an instructor at basel, was visiting the juniors for a week to show us how to do typography. Mixed typefaces at varying sizes and weights, inconsistent letterspacing, angular layouts, collaged elements, geometric shapespatterns, sans serif type, and experimentation are hallmarks of this style. Wolfgang weingart wolfgang weingart born 1941 is an internationally known graphic designer and typographer. Typographyhis most famous work, a book discussing his philosophy and work. Graphic designers, book cover design, book design, wolfgang weingart, new wave, typographic poster, modern typography. Wolfgang is one of the most famous artists in the new wave design area, as he is known for popularizing it in the usa. Wolfgang weingart and newwave typography with images. At an early stage he broke with the established rules. He is certainly known for his departure from traditional swiss typography. Wolfgang weingart and newwave typography typographic. Apr 1, 2016 wolfgang weingart by lisa meyer, via behance.
Wolfgang weingart anyone who uses helvetica knows nothing. Sep 23, 2014 graphic design books book design layout graphic design inspiration typographic poster typographic design wolfgang weingart newspaper design letter form new wave print, arcs printed on page with text, 1969. He is famous for branching out beyond the traditional swiss style and is regarded as the father of the new waveswiss punk typography style. Wolfgang weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. Wolfgang weingarts approach to typography and design was being carried on by april greiman and labeled as new wave. Museum of design zurich unveils the wolfgang weingart archive. His work is categorized as swiss typography and he is credited as the father of new wave or swiss punk typography. Probably the most wellknow provocateur for new swiss style was wolfgang weingart. He was a leading typographer of the 20th century, mainly teaching in switzerland. Wolfgang weingart is regarded as the enfant terrible of modern swiss typography. Weingart was considered to be one of the first to disregard the international style along with odermatt and tissi and once stated that his starting point was the mordernist swiss typography and he just had to blow it apart to create his unique work.
He is considered the father of new wave typogaphy which emerged in the 1970s as a postmodern reaction promoting typography as playful, expressive and experimental. The simpler the assignment, the more difficult the solution, writes wolfgang weingart in his book, typography. Largely selftaught as a designer, since 1968 he has been a tutor at the schule fur gestaltung basel, switzerland, where he concentrates on experimental typography. Kunstkredit 1978 9, 1972 museum fur gestaltung zurich, poster collection. Typography poster wolfgang weingart project on promoting an exhibition of a famous graphic designer, woldgang weingart through bus stop posters and brochures. Mar 24, 2015 typography poster wolfgang weingart project on promoting an exhibition of a famous graphic designer, woldgang weingart through bus stop posters and brochures. New wave design is a style of typography which commonly break the rules of typography by usually using different typefaces, inconsistent letter spacing, unusual positioning of the lettering etc. Fantastic work by new yorkbased designer craig ward, who sees himself as a typographic illustrator. Apr 8, 2019 new wave typography swiss punk 1970s and 1980s is a postmodern design style, which was part of a reaction to international typographic style. Through his work as a designer and teacher, graphic designers were given the basis to investigate new style and push their own designs further than ever.
Kunstkreditthis is a cover for a magazine that weingart done, which features his favourite font akzidenz grotesk. Behance is the worlds largest creative network for showcasing and discovering creative work. In the late 1960s he instilled creativity and a desire for experimentation into the ossified swiss typographical industry and reflected this renewal. Wolfgang weingart and new wave design troycjdownes. Jun, 20 this weeks discussion i had to talk about wolfgang weingart and new wave design. Exhibition poster by wolfgang weingart executed in the new wave style of graphic design. Under armin hofmann and wolfgang weingart supervision, greiman developed interest in the international style and the style later known as new wave.
Weingart is credited as the father of new wave and swiss punk typography. Its a statement that harks back to his teachers emil ruder and armin hofmann at the basel school of design in switzerland weingart recalls that hofmann was convinced that the more elementary the exercise, the more it would stimulate and empower the imagination of the. Typographic works combining typography with processing by craig ward. In 1968, weingart joined the faculty of the basel school of design. Wolfgang weingart weingart typography museum of design. The museum fur gestaltung presents the first comprehensive exhibitionin switzerland of this designers work and teaching. See more ideas about wolfgang weingart, typography and graphic design. May 25, 2017 wolfgang weingart is an internationally known graphic designer and typographer. The new wave type understanding the new wave typographers. Jul, 2017 wolfgang weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. Dec 16, 20 april greiman was no other than a student of wolfgang weingart himself, and was one of the successful and fortunate students to carry on the legacy that was the new wave style. Graphic design posters graphic design inspiration fabric textures textures patterns overlays plastic texture rocknroll graphisches design texture design. Emigre exploded onto the scene in 1984 with a host of new approaches to, and uses for, typography.
Wolfgang weingart born 1941 in the salem valley in southern germany is an internationally known graphic designer and typographer. See more ideas about wolfgang weingart, typography, history design. Weingart began to question typography when he joined the basel faculty, and wondered if international typography was becoming too refined and too prevalent in the world. Friedman 1994 the simplicity and strength of this book and the next one that. Weingart was a swiss punk graphic designer and lecturer that is regarded as the father of new wave typography. He rejects mathematicallyorganized design in favor of a breadth of technical experimentation and a variety of visual effects, including offset printing and film systems that allowed him to. Focusing rather on playfulness than the grid, the new wave typographers opened the doors for future generations exploration in graphic design. New wave typography is the stylistic movement where graphic designers moved away from the international style. Owing to this, and to his great influence as a teacher at the schule fur gestaltung basel starting from 1968, he became known as the father of the. Typographer and graphic designer wolfgang weingart gained international recognition in the 1970s by developing a striking visual language that challenged conceptions of swiss typography at the time. As weingart stated in his book, my way to typography,this training was. Swiss typography research a research essay on wolfgang.
Wolfgang weingart wolfgang weingart was a german graphic designer, known as the founder of the new wave typography. After which he moved to basel, switzerland and enrolled in the basel school of applied arts kunstgewerbeschule. Wolfgang weingart on behance wolfgang weingart, magazine. This weeks discussion i had to talk about wolfgang weingart and new wave design. Since the 1970s wolfgang weingart has exerted a decisive influence on the international development of typography. His students came from all over the world to have him as their teacher. Typograficzny pejzaz wolfganga weingarta wolfgang weingarts typographic.
Wolfgang weingart introduced the new wave design movement which spread. Wolfgang weingart graphic design, wave design, postmodernism. He began teaching at the basel school of design, where he was appointed an instructor of typography by armin hofman in 1963. Along with his predecessors, jan tschichold and emil ruder, wolfgang weingart is considered an influential pioneer of the swiss style movement. My way to typography wolfgang weingart born 1941 in the salem valley, germany, near the swiss border never gets old for me. Typography poster wolfgang weingart on behance wolfgang. Please wash your hands and practise social distancing. See more ideas about typography, postmodernism and graphic design. Typography layout typography letters wolfgang weingart magazine layout design magazine layouts typo logo sketch design design. Wolfgang weingart and new wave design with images wolfgang.
970 693 115 543 719 393 287 967 1050 558 719 1588 823 1469 66 994 907 421 1087 1333 1301 198 920 431 840 527 1616 500 1184 264 1545 856 512 251 444 533 1159 1346 1241 619 1187 1138 828 992 1357 862 373 39 886 705